BC Live Pacific Contact Conference united industry leaders, practitioners, and advocates to explore the future of live events across BC’s communities. My design fused regional identity with functional clarity: a refined visual system using brand colors, bold typographic hierarchy, and adaptable iconography to highlight speakers, sessions, and venue logistics across print and digital. The results provided a cohesive attendee journey—from wayfinding and programme layouts to social graphics and speaker materials—ensuring information is clear, brand-forward, and rooted in a Pacific Northwest sensibility that honours place and purpose.