Opera Kelowna is a non-profit opera company presenting Canadian opera in the Okanagan. A flexible design system was needed for its three pillars: performance, education and community. Copilot developed a system using the ‘O’ of Opera Kelowna’s existing brand, with a unified colour palette and imagery unique to each pillar: a flowing scarf for performance, signifying excitement and movement; a paper airplane for community, suggesting outreach and connection; and blossoms for education, representing growth. The imagery within the ‘O’ can change while maintaining a consistent visual identity across the organization’s marketing materials.