For Canada’s Royal Winnipeg Ballet, Copilot developed a new visual direction that refreshed the company’s established brand without changing its existing logo. Contemporary typography, a refined colour palette, bold graphic blocks and a new approach to photography created a more modern and flexible visual language for the organization.
Introduced for the 2013/14 season, the system was applied across season materials, individual productions, advertising, digital communications, signage and environmental graphics. Elements of the visual direction continued to influence RWB’s marketing in subsequent seasons.